Tag Archives: fringe

To Fringe or not to Fringe…

Benjamin Wert shown postering Whyte Ave. in the Edmonton Sun

That really is the question. For a young, up and coming theatre troupe like ours, cutting your teeth on the fringe circuit can be a transformative learning experience. It is probably the only platform for new theatre that is guaranteed to expose your work to new audiences, to provide media coverage, and to give you six performances in a theatre (with technicians) for under $800. Unfortunately, Fringing provides no other guarantees. A good show can go completely unnoticed if not marketed well, while other shows, built upon pure fluff, can sell out night, after night. For example, this year in Edmonton there were 217 companies, putting on at least 6 shows over ten days. At times it feels like a successful Fringe theatre is 40% marketing, 30% reviews,  25% art and 5% luck. But then again, with over $1,117,000 in ticket sales in Edmonton this year, it’s often a risk worth taking.

For those of you who aren’t aware, Fringe Festivals are entirely lottery selected; there is no jury. This means that audiences gamble with ever ticket purchase (hence the reliance upon/importance of a good review). Canada’s Fringe, (inspired by the Edinburgh model) starts in Eastern Canada/America, and runs in a Westerly direction from June through to September. This means that, if one is lucky enough to be drawn, a troupe can work their way across the country all summer, festival by festival.
In our case, we’ve only toured the Fringe circuit for two years. Last year we performed “Gadfly” at the Montreal, Edmonton, and Vancouver festivals, receiving good critical acclaim, but small houses. This year we tested the ‘Fringability’ of our troupe by touring an Absurd, thought provoking comedy, entitled “This Prison or: he Came Through the Floor”. We were showcased at the Toronto, Winnipeg and Edmonton festivals and did pretty good.

“Exquisite” – Edmonton Journal, **** “Theatre of the Beat brings a touch of Beckett to [the] fringe…Tight and energetic.” – Winnipeg Free Press, NNNN “[‘This Prison’ is] as hilarious as it is intellectually astute.” – NOW Magazine (Toronto), “A thoroughly enjoyable play…this theatre company is one to watch.” – CBC (Manitoba), “Wideman and Wert have incredible chemistry…the two belong on stage” – Charlebois Post (Toronto), “Sumptuously written [and] incredibly original.” – Bloody Underrated.

All in all, this tour proved to be successful, both critically and financially. We made 50% more than our last tour, our houses were drastically larger, and we got more media attention than ever. Perhaps it’s momentum, perhaps we had a more ‘marketable’ story, perhaps we flyered more, perhaps we had better poster placement, or perhaps it was just plain luck. I suppose that’s the thing about the Fringe, you just never know.
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In the Midst of the Fringe

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I’m sitting in a coffee shop, and I have no posters. They have been spread far and wide within the confines of one neighbourhood in Edmonton – and a couple churches beside. Storefronts and utility poles and community boards – and one garbage bin in an ice cream shop that I am VERY proud of. It’s a far cry from our Edmonton experience last year. When we showed up a year ago, everyone else had gotten the juicy spots. I think we were able to find space for 3? This year there’s over 30 ‘This Prison’ posters scattered around fringe territory!

The festival hasn’t started, but already things are amping up. The other performers are arriving, poster turf wars are springing up, the box office line is being flyered. Our brief oasis of peace between festivals is ending, but as old friends and new keep pulling into town, I know the hecticness is going to be filled with many adventures and more excitement than I know how to deal with.

Fringe. Not just Fringe, but Edmonton Fringe. Toronto and Winnipeg are behind us now. Toronto with it’s spread out venues and industry tent-talks. Toronto with it’s sado-masochistic poster run and hometown advantage. Winnipeg with it’s family atmosphere and enthusiastic tech’s. Winnipeg with it’s SO CLOSE to sold out house and passionate fringers and non-stop socializing. And now Edmonton. The biggest in Canada. Arguably the best in the world. (Sure, Edinburgh is bigger, but good luck leaving with anything in your wallet.)

Edmonton is the fringe where it feels like you can’t stop. There’s always more people you could flyer, always more shows you could be seeing, always more spots a poster might fit. At some point you’ve got to just accept that even if you haven’t done as much as you can, you’ve done enough, because otherwise you will never, ever, ever stop.

Now if you’ll excuse me, I’m going to go check if there are people buying tickets at the box office again. I’m in a show I think they may want to see.

– Ben

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The Most Significant Soup in the World

How did we all meet each other? For everyone except me, it’s a fairly simple answer. Johnny, Katie, Kim and Becca all lived in residence at Conrad Grebel at the University of Waterloo.

I didn’t.

I met everyone else through Johnny, and I met Johnny over a bowl of soup.

One Sunday afternoon, I was at a church fundraiser for a voluntary service program my home church (Danforth Mennonite) used to run. We were having a soup lunch. Leah Harder was a young woman going to my church and a part of this program, volunteering with Habitat for Humanity and living in a house that the church rented. Her boyfriend Johnny was also eating soup at the fundraiser and sitting across from me. The two of us had never spoken more than two sentences to each other. A group of us were all brainstorming ways to make money for the program. Johnny had written a play and thought maybe he could put it on to raise funds.

Johnny looked up from his soup at me sitting across from him. ‘Hey, do you act?’ he asked me.

‘I used to. I haven’t in a while, but I did lots in high school,’ I stammered, trying to muster as much confidence as I could.

‘Want to be in a play with me?’

The play was ‘This Prison: Or He Came Through the Floor.’ The play we went on to perform at other churches and MC Canada’s annual gathering in 2011, and will be performing again at fringe festivals this summer.

During that first conversation we started figuring out when we could realistically have the play ready, when we could rehearse, and all that jazz. Johnny e-mailed me the script, I read it over, and we had our first rehearsal. I think we were both a bit nervous. Would we have any acting chemistry? I’m sure Johnny was wondering if I could even act at all.

The first rehearsal, and every one after went very well. I rediscovered a thirst and passion for acting that I had completely forgotten about.

We put on the play, and raised a fair bit more money for the program than we expected. During the final rehearsals, Johnny and I started talking about how awesome it would be to have a theatre troupe- especially one focused on social justice issues – but I didn’t think of it much beyond it being a cool idea. Acting’s fun, but I was heading off to British Columbia to study to become a librarian.

At the same time Johnny was having other conversations with other people too…

– Benjamin Wert

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modus operandi

There and back again! We’ve put half the country under our van, performed 30 shows across 6 provinces, slept on more couches than I can count, and we’ve met hundreds of inspiring and awesome people. But now we are home and we are already looking forward to new shows and inspired by burgeoning ideas! With any new project, funding is needed, so I’ve been looking into various forms of grants and arts bursaries. One of the interesting application questions that I’ve recently stumbled across was: “How do you hope to affect your audience?”

Phew, that’s a toughie! I mean, obviously we’d love it if every audience member left “Gadfly” inspired to work for peace. But, like with any art form, different people can take different things from it and within any audience there will be a magnitude of outlooks. For example, when we present “Gadfly” in the Mennonite communities, it sometimes feels like we are preaching to the choir as many are familiar with conscientious objection and pacifism. But we can sometimes ruffle some Mennonite feathers when addressing hypocrisy in the Church and complacency combined with the language and content of the play.

However, when we step outside the Mennonite community, we’re faced with a whole new dilemma. In theatres or at festivals it is not the smoking, swearing, or agnostic material that makes audiences feel uncomfortable but the blatant peace message. Some audience members express their surprise that a draft dodger was portrayed as ‘a man of principle’ rather than being a coward. Some have friends or family members who serve in the Armed Forces or Navy. Turns out non-violence is not a widely held philosophy; who knew? 

In either realm, audiences have responded very well to the play. The interpretations are always changing, but overall the play seems to leave our audiences challenged in one way or another. I guess that’s a good sign, right? Ted Swartz (from Ted & Co.) says that theatre should work to exist within a community and push outwards. He warns that if you stand outside the circle and push in, people become defensive and push back against you. But, if you are inside pushing out, the community might feel challenged and encouraged to expand their perspective.

Writer and humorist Finley Peter Dunne once wrote, “My business is to comfort the afflicted and afflict the comfortable.” I suppose Theatre of the Beat aims to do the same, stretched somewhere between the faith and traditions of the Mennonite community and the open-minded progressivism of secular society. 

Revisiting the initial question of “How do we hope to affect our audience?”, I suppose we, like many artists, try to create work that doesn’t let anyone off easy. In reference to Ted’s example, perhaps Theatre of the Beat aims to exist within two circles simultaneously; a venn diagram if you will. As there are many communities that we feel a part of, we want to find our work within the overlap (that squinty eye shape at the centre of the venn diagram).  If we’re somewhere in the middle pushing outwards into whatever community circles we occupy, it means we might not make everyone happy all the time, but we should be able to challenge everyone…at least a little.

-Johnny

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